Part of Ms. Sullivan's job has been to balance Bono's tendency towards showmanship. When planning Edun's upcoming fashion show, Bono initially suggested an elaborate outdoor production with models that appeared to be emerging from the water. Ms. Sullivan wondered what would happen if it started raining.
"I felt like a schoolmarm," says Ms. Sullivan. "I sounded like his math teacher saying, 'OK now, Bono, let's just regroup here. We are having a fashion show. Show is the second word. Fashion is the first word." Ultimately, they compromised: the show is taking place in a semi-outdoor space in Chelsea.
Ms. Hewson confirms the account and says the wonderful thing about her husband is that "he is unencumbered by practicalities."
Indeed, for the company's first fashion show, Bono suggested holding it at the debut of The Gates art installation by Christo and Jeanne-Claude in Central Park and having J.D. Salinger give an outdoor poetry reading. Although she was unable to locate Mr. Salinger, Ms. Russo says she was proud she got the artists to attend Edun's launch party.
"So you can see how this brand, in the wrong hands, could go haywire," says Ms. Sullivan.
WSJ. Most of the article is about how they had to shift production from Africa to China because of poor quality and late shipments. This was tragic because it was contrary to their ideals.
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